The Brands Group Inc.
Focused on Building Brands!
The Brands Group Inc. is a consultancy based in Toronto Canada that has undertaken a wide range of predominantly marketing
consultancy projects. These have included brand development assignments; route to market and distribution option analysis
and recommendations; new brand launches both in Canada and internationally as well as expansion and relaunch of existing
brands both in North America and internationally. In its early years it also represented various wine and spirit brands
in Canada but has divested itself of these interests in order to ensure no conflict of interest in its recommendations
regarding the Canadian beverage alcohol market.
Some Recent Case Studies
An analysis and recommendation for route to market for a US premium vodka producer
An analysis of route to market options for Canadian wine brand seeking distribution in the key US market
Development of new international wine concept for the Canadian market
Relaunch of a regional beer brand incorporating new creative platform, new advertising and website creative,
new packaging, proprietary experiential and tasting programs.